OUR STORY — TRIBE BY SOKU

Two Friends. One Vision. A Passion for Jewelry.

Every great journey begins with a dream. Ours began in 2011, when two friends, Sourav Sharma and Kushal Sharma, came together with a shared passion for jewelry and a vision to create something of their own.

That vision gave birth to SOKU CREATION, a jewelry manufacturing and export business built on creativity, craftsmanship, dedication, and lasting relationships. What started as a shared dream gradually grew into an exciting journey of designing and manufacturing jewelry for international markets, gaining valuable experience and a deeper understanding of quality, design, and the art of jewelry making.

Even our name tells our story. SO comes from Sourav Sharma, and KU comes from Kushal Sharma — bringing two friends and their shared vision together in the name SOKU.

After years of learning, creating, and growing in the international jewelry industry, we are proud to begin a new chapter in 2026 with the launch of TRIBE BY SOKU in India.

TRIBE BY SOKU is more than a jewelry brand. It represents our journey, our friendship, and our belief that jewelry is a powerful way to express who you are. Inspired by contemporary fashion, artistic details, beautiful gemstones, and distinctive designs, our collections are created for people who embrace their individuality and wear their personality with confidence.

From our manufacturing roots to our own retail collection, we bring the experience of over a decade in jewelry making to every design we create.

This is our story — two friends, one shared dream, and a new journey made for you.

TRIBE BY SOKU
Born from Friendship. Crafted with Experience. Made for Your Tribe.